… the thoughts from a life in the Son-shine State

Book Review: Viral


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Ah. Finally finished this amazing book!

Viral: How Social Networking Is Poised to Ignite Revival was my first introduction to Dr. Leonard Sweet, and man was a I blown away!

In this book, Sweet works on breaking down two main topics and explains their impact on culture, relationships and communication; and then relates that information to how it has affected the spread of the Gospel. The first topic is that of the two generations we see in USAmerica—”Gutenberger” and “Googler”— and weaves the comparison of these generations through each main category of the second topic—the “TGIF culture.”

Sweet goes through a great effort early in the book to help the reader understand the difference between the “Gutenbergers” and “Googlers.” This greatly solidifies the significance of the message, as it enables you to put his argument into proper context, how social networking is poised to ignite revival. If you don’t grasp the generational differences from the beginning, then it would be difficult to follow the rest of the book, as it leans heavily on understanding the differences. He then builds on this foundation with a great teaching on the significance of the “TGIF culture”—Twitter, Google, iPhone, Facebook.

I have the privilege of approaching this book from a unique position—I have my degree in Youth Ministry and have been a Youth Pastor at 2 churches, am currently starting a new church, and also work full time as the Social Media Manager for an international non-profit organization. So to see the significance and importance of Sweets proposal is an understatement. I live what he is teaching here on a daily basis beyond being an early adopter of Facebook, Twitter, and the iPhone.

This book is highly recommended!

Since I began reading this book, every person I have come in contact with that works with youth in any fashion, as well as anyone involved in church ministry, has heard me rant about how important it is for them to read this book. To date, I believe it is one of the most well-written books on the subject of the cultural significance of social networking and it’s affect on the Gospel.

So, are you a Gutenburger or a Googler? Are you a catalyst for sparking revival, or have you become irrelevant to this evolving culture? Get your copy today and find out!

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Comments on: "Book Review: Viral" (2)

  1. Your article definitely made me add this book to my Amazon wish list, I’m consistently overwhelmed with the power of media in my ministry and the reach it has even when I feel like I’m not making any real impact or headway for the kingdom. People are watching, listening and reading more than we think. Great article!

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